Carmen Abril

Carmen Abril

Universidad Complutense de Madrid - Madrid / Spain
Business & Management / Marketing
AD Scientific Index ID: 4975329
Complutense University of Madrid
person_outline Carmen Abril's MOST POPULAR ARTICLES
1-) Nuevas Tendencias de Comunicación EstrategicaTP Blanco, JS HerreraESIC, 20173092017
2-) Marketing mix effects on private labels brand equityC Abril, B Rodriguez-CánovasEuropean journal of management and business economics 25 (3), 168-175, 20161472016
3-) Nuevas Tendencias de ComunicaciónJS Herrera, TP BlancoESIC, 20121472012
4-) Are they willing to work for you? An employee-centric view to employer brand attractivenessL Ronda, C Valor, C AbrilJournal of Product & Brand Management 27 (5), 573-596, 20181142018
5-) The mediating role of mental imagery in mobile advertisingD Gavilan, M Avello, C AbrilInternational Journal of Information Management 34 (4), 457-464, 2014852014