Carmen Balan

Carmen Balan

Bucharest Academy of Economic Studies - Bucharest / Romania
Business & Management / Marketing
AD Scientific Index ID: 4330067
Bucharest University of Economic Studies
person_outline Carmen Balan's MOST POPULAR ARTICLES
1-) Cercetări de marketingI Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheş, T Dăneţiu, ...Editura Uranus, Bucureşti, 145-330, 2002269*2002
2-) Cercetari de marketingI Cătoiu, C Balan, IC PopescuTratat, Editura: URANUS, București, 2009117*2009
3-) Research on odd prices: Dead end or field of potential innovation?C BalanInnovation in Pricing, 370-387, 201759*2017
4-) How does retail engage consumers in sustainable consumption? A systematic literature reviewC BălanSustainability 13 (1), 96, 2020642020
5-) LogisticaC BălanUranus, 200149*2001