Carmen Iuliana Mal

Carmen Iuliana Mal

Open University UK - Milton Keynes / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5215892
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person_outline Carmen Iuliana Mal's MOST POPULAR ARTICLES
1-) Through the looking glass: The factors that influence consumer trust and distrust in brandsCI Mal, G Davies, A Diers‐LawsonPsychology & Marketing 35 (12), 936-947, 2018452018
2-) The primacy of corporate brand trust for new market entrantsCI Mal, G DaviesJournal of Product & Brand Management 32 (1), 79-92, 202332023
3-) Consumer trust and distrust in brands: an exploratory studyC Mal, G Davies, A Diers-LawsonAcademy of Marketing\\\'s 11th Global Brand Conference\\\'Brands that do good …, 201612016
4-) Acculturation strategies of stigmatized groups: a case of Romanian immigrants in the UKCI Mal, T Licsandru, E VeresiuConsumer Culture Theory Conference, Lund, Sweden, 20232023
5-) Taking a cultural perspective on teaching and learning about customer behaviourT O\'Sullivan, C MalAdvance Higher Education conference \'Equality, Diversity and Inclusion …, 20222022