Carmen Torrecilla Moreno

Carmen Torrecilla Moreno

Universitat Politècnica de València - Valencia / Spain
Business & Management / Marketing
AD Scientific Index ID: 4931288
Polytechnic University of Valencia
person_outline Carmen Torrecilla Moreno's MOST POPULAR ARTICLES
1-) The influence of virtual reality in e-commerce J Martínez-Navarro, E Bigné, J Guixeres, M Alcañiz, C Torrecilla Journal of Business Research 100, 475-482, 2019 1312019
2-) Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study E Bigne, C Llinares, C Torrecilla Journal of Business Research 69 (4), 1423-1427, 2016 1312016
3-) Methodological bases for a new platform for the measurement of human behaviour in virtual environments J Marín-Morales, C Torrecilla-Moreno, J Guixeres Provinciale, ... DYNA: Ingeniería e Industria 92 (1), 34-38, 2017 102017
4-) Is mixed reality technology an effective tool for retail? A vividness and interaction perspectiveC Gil-López, J Guixeres, J Marín-Morales, C Torrecilla, E Williams, ...Frontiers in Virtual Reality 4, 1067932, 202392023
5-) ¿ Revela el patrón de la mirada el agrado de la publicidad turística?CT Moreno, JMA Azofra, J GuixeresEsic market 47 (155), 525-544, 201622016