Carol M Megehee

Carol M Megehee

Coastal Carolina University - Conway / United States
Engineering & Technology / Marine Sciences and Engineering
AD Scientific Index ID: 881580
person_outline Carol M Megehee's MOST POPULAR ARTICLES
1-) Fashion marketing of luxury brands: Recent research issues and contributionsE Ko, CM MegeheeJournal of Business Research 65 (10), 1395-1398, 20122082012
2-) Social benefits of brand logos in presentation of self in cross and same gender influence contextsJ Lee, E Ko, CM MegeheeJournal of Business Research 68 (6), 1341-1349, 20151212015
3-) Creating visual narrative art for decoding stories that consumers and brands tellCM Megehee, AG WoodsidePsychology & Marketing 27 (6), 603-622, 20101202010
4-) Consumer enactments of archetypes using luxury brandsCM Megehee, DF SpakeJournal of business research 65 (10), 1434-1442, 20121222012
5-) Consumer sociability and service provider expertise influence on service relationship successDF Spake, CM MegeheeJournal of Services Marketing 24 (4), 314-324, 20101112010