Carolina Pantuza

Carolina Pantuza

Universidade Federal de Minas Gerais UFMG - Belo Horizonte / Brazil
Business & Management / Marketing
AD Scientific Index ID: 5653126
Federal University of Minas Gerais
person_outline Carolina Pantuza's MOST POPULAR ARTICLES
1-) Neurociência do consumidor e neuromarketing: potencial de adoção teórica com a aplicação dos métodos e técnicas em neurociência ReMark-Revista Brasileira de Marketing 16 (4), 439-453, 2017
2-) From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment RAUSP Management Journal 56 (3), 348-366, 2021
3-) Consumer neuroscience and neuromarketing: Theoretical adoption potential with the application of methods and techniques in neuroscienceHB Shigaki, CA Goncalves, CP Vilar dos SantosRevista Brasileira De Marketing 16 (4), 439-453, 2017
4-) Organizational field and institutional pillars: understanding the pesticide field in Brazil and IndiaDE Borges, CPV Dos Santos, IB CkagnazaroffRevista Amazônia, Organizações e Sustentabilidade, 20212021