Caroline Wiertz

Caroline Wiertz

City University London - London / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4330570
University of London
person_outline Caroline Wiertz's MOST POPULAR ARTICLES
1-) Managing brands in the social media environmentS Gensler, F Völckner, Y Liu-Thompkins, C WiertzJournal of interactive marketing 27 (4), 242-256, 201312192013
2-) Social capital production in a virtual P3 communityC Mathwick, C Wiertz, K De RuyterJournal of consumer research 34 (6), 832-849, 20088772008
3-) Beyond the call of duty: Why customers contribute to firm-hosted commercial online communitiesC Wiertz, K de RuyterOrganization studies 28 (3), 347-376, 20077902007
4-) Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new moviesT Hennig-Thurau, C Wiertz, F FeldhausJournal of the Academy of Marketing Science 43, 375-394, 20156222015
5-) Communal service delivery: How customers benefit from participation in firm-hosted virtual P3 communitiesUM Dholakia, V Blazevic, C Wiertz, R AlgesheimerJournal of service research 12 (2), 208-226, 20094212009