Carolus Lc Praet

Carolus Lc Praet

Otaru University of Commerce - Otaru / Japan
Business & Management / Marketing
AD Scientific Index ID: 4359981
小樽商科大学
person_outline Carolus Lc Praet's MOST POPULAR ARTICLES
1-) Japanese advertising, the world’s number one celebrity showcase? A cross-cultural comparison of the frequency of celebrity appearances in TV advertising
2-) The influence of national culture on the use of celebrity endorsement in television advertising: A multi-country study Proceedings of the 7th International Conference on Research in Advertising …, 2008
3-) Tourist–tourist social interaction in the co-creation and co-destruction of tourism experiences among Chinese outbound tourists Revisiting Value Co-creation and Co-destruction in Tourism, 65-85, 2021
4-) National wealth or national culture? A multi-country study of the factors underlying the use of celebrity endorsement in television advertising Advertising research: message, medium, and context. Antwerpen: Garant, 383-392, 2009
5-) Pharmaceutical advertising in Korea, Japan, Hong Kong, Australia, and the US: current conditions and future directions Health Communication Research 3 (1), 1-63, 2011