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Carolyn Bonifield
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University of Vermont - Burlington / United States
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Carolyn Bonifield's MOST POPULAR ARTICLES
1-)
Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responsesC Bonifield, C ColeMarketing Letters 18 (1), 85-99, 20074402007
2-)
Product returns on the internet: a case of mixed signals?C Bonifield, C Cole, RL SchultzJournal of Business Research 63 (9-10), 1058-1065, 20102052010
3-)
Better him than me: social comparison theory and service recoveryC Bonifield, CA ColeJournal of the Academy of Marketing Science 36 (4), 565-577, 20081092008
4-)
Social media use by young Latin American consumers: An explorationAA Bailey, CM Bonifield, A AriasJournal of Retailing and Consumer Services 43, 10-19, 20181092018
5-)
Modeling consumer engagement on social networking sites: Roles of attitudinal and motivational factorsAA Bailey, CM Bonifield, JD ElhaiJournal of retailing and consumer services 59, 102348, 2021652021
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