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Carolyn Wilson-Nash
AD Scientific Index 2024
Business & Management / Marketing
University of Stirling - Stirling / United Kingdom
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Carolyn Wilson-Nash's MOST POPULAR ARTICLES
1-)
Is it love or loneliness? Exploring the impact of everyday digital technology use on the wellbeing of older adultsC WilsonAgeing & Society 38 (7), 1307-1331, 20181032018
2-)
Introducing the socialbot: a novel touchpoint along the young adult customer journeyC Wilson-Nash, A Goode, A CurrieEuropean Journal of Marketing 54 (10), 2621-2643, 2020472020
3-)
‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumersC Wilson-Nash, J TinsonJournal of Marketing Management 38 (3-4), 248-278, 2022232022
4-)
Selecting, optimizing, and compensating during lockdown: How older consumers use social networking services to improve social well-beingC Wilson-Nash, I Pavlopoulou, Z WangJournal of Interactive Marketing 58 (2-3), 301-320, 2023102023
5-)
Locked-in: the dangers of health service captivity and cessation for older adults and their carers during COVID-19C Wilson-NashJournal of Marketing Management 38 (17-18), 1958-1982, 202262022
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