Carsten D Schultz

Carsten D Schultz

FernUniversität in Hagen - Hagen / Germany
Business & Management / Marketing
AD Scientific Index ID: 1757290
University of Hagen
person_outline Carsten D Schultz's MOST POPULAR ARTICLES
1-) Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?CD SchultzElectronic Commerce Research and Applications 26, 23-34, 20171642017
2-) How social presence drives commitment and loyalty with online brand communities? the role of social commerce trustW Nadeem, AH Khani, CD Schultz, NA Adam, RW Attar, N HajliJournal of Retailing and Consumer Services 55, 102136, 2020852020
3-) Electronic commerce und online-marketingR Olbrich, CD Schultz, C HolsingSpringer Berlin Heidelberg, 2015822015
4-) Brand and its effect on user perception of search engine performanceBJ Jansen, M Zhang, CD SchultzJournal of the American Society for Information Science and Technology 60 (8 …, 2009822009
5-) Insights from consumer interactions on a social networking site: Findings from six apparel retail brandsCD SchultzElectronic Markets 26, 203-217, 2016762016