Catherine Mba

Catherine Mba

Amet University - Chennai / India
Business & Management / Marketing
AD Scientific Index ID: 5271445
अनिवार्य विश्वविद्यालय
person_outline Catherine Mba's MOST POPULAR ARTICLES
1-) Effective Brand Building in Metaverse Platform: Consumer-Based Brand Equity in a Virtual World (CBBE)S Catherine, V Kiruthiga, NV Suresh, R GabrielOmnichannel Approach to Co-Creating Customer Experiences Through Metaverse …, 2024212024
2-) The Metaverse Economy: Transforming Money With Digital CurrencyS Catherine, MN Rani, NV SureshCreator\'s Economy in Metaverse Platforms: Empowering Stakeholders Through …, 2024202024
3-) A STUDY ON IMPULSIVE BUYING BEHAVIOUR IN ONLINE SHOPPINGCS Meena RaniInternational Journal of Business Review(e-ISSN: 2525-3654) 8 (3), e01237, 20236*2023
4-) Retail Shopper’s Satisfaction using Differentiation StrategiesS Catherine, R MageshIndian Journal of Scientific Research 14 (1), 74-76, 201722017
5-) A study on consumer perception on store choice of branded grocery supermarketS Catherine, R MageshIndian J Appl Bus Econ reserach 14 (4), 2359-2367, 201622016