Cathy Mcgouran

Cathy Mcgouran

University of Liverpool - Liverpool / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5218796
person_outline Cathy Mcgouran's MOST POPULAR ARTICLES
1-) Enacted voluntary simplicity–exploring the consequences of requesting consumers to intentionally consume lessC McGouran, A ProtheroEuropean Journal of Marketing 50 (1/2), 189-212, 20161012016
2-) Alternative paradigms for sustainability: a relational worldviewAM Kennedy, C McGouran, JA KemperEuropean Journal of Marketing 54 (4), 825-855, 2020402020
3-) Antecedents of value co-creation activities for online fashion brandsLJ Thomas, S Brooks, C McGouranJournal of Strategic Marketing 28 (5), 384-398, 2020292020
4-) Experiencing the macromarketing dimensions of sustainability: lessons learned from field trips to the ultra novelA Samuel, RJ Thomas, C McGouran, GRT WhiteJournal of Marketing Education 44 (3), 322-336, 202282022
5-) Manifesting feminist marketing futures: Undertaking a ‘visionary’inventory: Feminist CollectiveE Parsons, D Pirani, R Ashman, A Daskalopoulou, K Kerrane, ...The Routledge Companion to Marketing and Feminism, 460-476, 202262022