Cátia Fernandes Crespo

Cátia Fernandes Crespo

Instituto Politécnico de Leiria - Leiria / Portugal
Business & Management / Marketing
AD Scientific Index ID: 5935689
Polytechnic Institute of Leiria
person_outline Cátia Fernandes Crespo's MOST POPULAR ARTICLES
1-) Global innovation index: Moving beyond the absolute value of ranking with a fuzzy-set analysis Journal of Business Research 69 (11), 5265-5271, 2016
2-) The performance effects of vertical and horizontal subsidiary knowledge outflows in multinational corporations International Business Review 23 (5), 993-1007, 2014
3-) The influence of storytelling on the consumer–brand relationship experience Journal of Marketing Analytics 11 (1), 41-56, 2023
4-) Innovation in times of crisis: The relevance of digitalization and early internationalization strategies Technological Forecasting and Social Change 188, 122283, 2023
5-) The influence of corporate social responsibility associations on consumers’ perceptions towards global brands Journal of Strategic Marketing 27 (8), 679-695, 2019