CB Bhattacharya

CB Bhattacharya

University of Pittsburgh - Pittsburgh / United States
Business & Management / Business Administration
AD Scientific Index ID: 1778848
person_outline CB Bhattacharya's MOST POPULAR ARTICLES
1-) Does doing good always lead to doing better? Consumer reactions to corporate social responsibilityS Sen, CB BhattacharyaJournal of marketing Research 38 (2), 225-243, 200166762001
2-) Consumer–company identification: A framework for understanding consumers’ relationships with companiesCB Bhattacharya, S SenJournal of marketing 67 (2), 76-88, 200346032003
3-) Corporate social responsibility, customer satisfaction, and market valueX Luo, CB BhattacharyaJournal of marketing 70 (4), 1-18, 200644172006
4-) Doing better at doing good: When, why, and how consumers respond to corporate social initiativesCB Bhattacharya, S SenCalifornia management review 47 (1), 9-24, 200441242004
5-) Maximizing business returns to corporate social responsibility (CSR): The role of CSR communicationS Du, CB Bhattacharya, S SenInternational journal of management reviews 12 (1), 8-19, 201039232010