Cécile Chamaret

Cécile Chamaret

École Polytechnique (Institut Polytechnique de Paris) - Palaiseau / France
Business & Management / Marketing
AD Scientific Index ID: 4567640
Polytechnic School
person_outline Cécile Chamaret's MOST POPULAR ARTICLES
1-) Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countriesJ Pueschel, C Chamaret, B ParguelJournal of Business Research 77, 184-194, 2017692017
2-) Murakami on the bag: Louis Vuitton\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s decommoditization strategyE Riot, C Chamaret, E RigaudInternational Journal of Retail and Distribution Management 41 (11/12), 919-939, 2013692013
3-) “Hands off my meter!” when municipalities resist smart meters: Linking arguments and degrees of resistanceC Chamaret, V Steyer, J MayerEnergy Policy, 2020112020
4-) Comment prévoir le succès d’une innovation de rupture ? Le cas du véhicule électriqueF von Pechmann, C Chamaret, B Parguel, C MidlerDécisions Marketing 81, 81-98, 2016112016
5-) Rentabilité des investissements dans les films françaisO Bomsel, C ChamaretNote de recherche Contango 2, 2008102008