Ceren Hayran

Özyeğin University - İstanbul / Türkiye

Business & Management / Marketing

AD Scientific Index ID: 4479898

Özyeğin Üniversitesi

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Ceren Hayran's MOST POPULAR ARTICLES

1-) Consumers and brands across the globe: research synthesis and new directionsZ Gürhan-Canli, G Sarial-Abi, C HayranJournal of International Marketing 26 (1), 96-117, 20181272018

2-) Well-being and fear of missing out (FOMO) on digital content in the time of COVID-19: A correlational analysis among university studentsC Hayran, L AnikInternational journal of environmental research and public health 18 (4), 1974, 2021652021

3-) A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiencesC Hayran, L Anik, Z Gürhan-CanliPLoS One 15 (4), e0232318, 2020742020

4-) Customer-based brand equity in a technologically fast-paced, connected, and constrained environmentZ Gürhan-Canli, C Hayran, G Sarial-AbiAMS review 6, 23-32, 2016872016

5-) Exploring the Antecedents and Consumer Behavioral Consequences of" Feeling of Missing Out (FOMO)"C Hayran, L Anik, Z GÜRhan-CanhAdvances in consumer research 44, 468-469, 2016662016

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