Ceren Kolsarici

Ceren Kolsarici

Queen's University Kingston - Kingston / Canada
Business & Management / Communications and Media Studies
AD Scientific Index ID: 667728
person_outline Ceren Kolsarici's MOST POPULAR ARTICLES
1-) Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New ProductsNI Bruce, NZ Foutz, C KolsariciJournal of Marketing Research 49 (4), 469-486, 20121772012
2-) A dual-market diffusion model for a new prescription pharmaceuticalD Vakratsas, C KolsariciInternational Journal of Research in Marketing 25 (4), 282-293, 2008712008
3-) Category-Versus Brand-Level Advertising Messages in a Highly Regulated EnvironmentC Kolsarici, D VakratsasJournal of Marketing Research 47 (6), 1078-1089, 2010512010
4-) The anatomy of the advertising budget decision: How analytics and heuristics drive sales performanceC Kolsarici, D Vakratsas, PA NaikJournal of Marketing Research 57 (3), 468-488, 2020322020
5-) Synergistic, antagonistic, and asymmetric media interactionsC Kolsarici, D VakratsasJournal of Advertising 47 (3), 282-300, 201832*2018