Ceyda Paydas Turan

Ceyda Paydas Turan

Kingston University London - Kingston upon Thames / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5680136
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person_outline Ceyda Paydas Turan's MOST POPULAR ARTICLES
1-) Success drivers of co‐branding: A meta‐analysisC Paydas TuranInternational Journal of Consumer Studies 45 (4), 911-936, 2021782021
2-) Emerging digital technologies and consumer decision-making in retail sector: Towards an integrative conceptual frameworkP Sharma, A Ueno, C Dennis, CP TuranComputers in Human Behavior 148, 107913, 2023222023
3-) What\'s inside matters: The impact of ingredient branding on consumers\' purchasing behaviours in servicesC Paydas TuranJournal of Retailing and Consumer Services 63, 2021142021
4-) Deal or deny: The effectiveness of crisis response strategies on brand equity of the focal brand in co-brandingCP TuranJournal of Business Research 149, 615-629, 2022122022
5-) A Dual-Process Model of Hybrid Intelligence for Improved Decision-Making in the Digital AgeC Paydas Turan, E Sadler-SmithAcademy of Management Proceedings 2023 (1), 12866, 202312023