Chad Goebert

Chad Goebert

Kennesaw State University - Kennesaw / United States
Business & Management / Marketing
AD Scientific Index ID: 5655393
person_outline Chad Goebert's MOST POPULAR ARTICLES
1-) A new reality: Fan perceptions of augmented reality readiness in sport marketingC Goebert, GP GreenhalghComputers in Human Behavior 106, 106231, 20201052020
2-) Augmented reality in sport marketing: Uses and directionsC GoebertSports Innovation Journal 1, 134-151, 2020352020
3-) A whole new ball game: Fan perceptions of augmented reality enhanced sport broadcastsC Goebert, G Greenhalgh, B DwyerComputers in Human Behavior 137, 107388, 2022162022
4-) Man or machine: Fantasy football and dehumanization of professional athletesB Larkin, B Dwyer, C GoebertJournal of Sport Management 34 (5), 403-416, 2020162020
5-) Measuring fantasy team and favorite team interactivity through implicit associationB Dwyer, B Larkin, C GoebertCommunication & Sport 7 (6), 811-838, 2019132019