Chai Lee Goi

Chai Lee Goi

Curtin University Sarawak - Miri / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 347659
Universiti Curtin Malaysia
person_outline Chai Lee Goi's MOST POPULAR ARTICLES
1-) A review of marketing mix: 4Ps or more?CL GoiInternational Journal of Marketing Studies 1 (1), 20098412009
2-) Customer-based brand equity: a literature reviewFYL Chieng, CL GoiJournal of Arts science & commerce 2 (1), 33-42, 2011347*2011
3-) E-learning in Malaysia: Success Factors in Implementing E-learning Program.CL Goi, PY NgInternational Journal of Teaching & Learning in Higher Education 20 (2), 20081622008
4-) Dimensions of Customer-Based Brand Equity: A Study on Malaysian BrandsCL Goi, CFY LehJounal of Marketing Research and Case Study, 2011188*2011
5-) Review on models and reasons of rebrandingCL Goi, MT GoiInternational conference on social science and humanity 5 (2), 445-449, 20111492011