Chan Yun Yoo

Chan Yun Yoo

Saint Joseph's University - Philadelphia / United States
Business & Management / Marketing
AD Scientific Index ID: 1454514
person_outline Chan Yun Yoo's MOST POPULAR ARTICLES
1-) Unconscious processing of web advertising: Effects on implicit memory, attitude toward the brand, and consideration set Journal of interactive marketing 22 (2), 2-18, 2008
2-) Processing of animation in online banner advertising: The roles of cognitive and emotional responses Journal of Interactive Marketing 19 (4), 18-34, 2005
3-) Audience motivations for using interactive features: Distinguishing use of different types of interactivity on an online newspaper Mass Communication and Society 11 (4), 375-397, 2008
4-) Brand followers: Consumer motivation and attitude towards brand communications on Twitter International Journal of Advertising 33 (4), 657-680, 2014
5-) Brand followers: Consumer motivation and attitude towards brand communications on TwitterES Kwon, E Kim, Y Sung, CY YooInternational Journal of Advertising 33 (4), 657-680, 20141932014