Chanaka Jayawardhena

Chanaka Jayawardhena

University of Surrey - Guildford / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1057788
person_outline Chanaka Jayawardhena's MOST POPULAR ARTICLES
1-) E‐consumer behaviour European journal of Marketing 43 (9/10), 1121-1139, 2009
2-) Digital and social media marketing usage in B2B industrial section Marketing Management Journal 22 (2), 102-117, 2012
3-) Customer relationship building: The role of brand attractiveness and consumer–brand identification Journal of Business Research 69 (8), 2901-2910, 2016
4-) Measurement of service quality in internet banking: the development of an instrument Journal of marketing management 20 (1-2), 185-207, 2004
5-) Measurement of service quality in internet banking: the development of an instrumentC JayawardhenaJournal of marketing management 20 (1-2), 185-207, 20044442004