Chang Dae Ham

Chang Dae Ham

University of Illinois Urbana Champaign - Champaign / United States
Others
AD Scientific Index ID: 1407918
person_outline Chang Dae Ham's MOST POPULAR ARTICLES
1-) A double-edged sword? Predicting consumers’ attitudes toward and sharing intention of native advertising on social mediaJ Lee, S Kim, CD HamAmerican Behavioral Scientist 60 (12), 1425-1441, 20162202016
2-) How to measure persuasion knowledgeCD Ham, MR Nelson, S DasInternational Journal of Advertising 34 (1), 17-53, 20152112015
3-) Exploring how consumers cope with online behavioral advertisingCD HamInternational Journal of Advertising 36 (4), 632-658, 20171272017
4-) The role of CSR in crises: Integration of situational crisis communication theory and the persuasion knowledge modelCD Ham, J KimJournal of Business Ethics 158, 353-372, 20191792019
5-) The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertisingCD Ham, MR NelsonComputers in Human Behavior 62, 689-702, 20161482016
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