Charlene Pleger Bebko

Charlene Pleger Bebko

Indiana University of Pennsylvania - Indiana / United States
Business & Management / Marketing
AD Scientific Index ID: 1329241
person_outline Charlene Pleger Bebko's MOST POPULAR ARTICLES
1-) Service intangibility and its impact on consumer expectations of service qualityCP BebkoJournal of services marketing, 20006552000
2-) Social cause versus profit oriented advertisements: An analysis of information content and emotional appealsLM Sciulli, C BebkoJournal of Promotion Management 11 (2-3), 17-36, 2006572006
3-) Using eye tracking to assess the impact of advertising appeals on donor behaviorC Bebko, LM Sciulli, P BhagatJournal of Nonprofit & Public Sector Marketing 26 (4), 354-371, 2014542014
4-) Service encounter problems: which service providers are more likely to be blamed?C Pleger BebkoJournal of Services Marketing 15 (6), 480-495, 2001552001
5-) Consumers\' level of expectation for services and the role of implicit service promisesCP Bebko, LM Sciulli, RK GargServices Marketing Quarterly 28 (2), 1-23, 2006462006