Charles Blankson

Charles Blankson

University of North Texas - Denton / United States
Business & Management / Marketing
AD Scientific Index ID: 1454457
person_outline Charles Blankson's MOST POPULAR ARTICLES
1-) Positioning strategies in business markets Journal of Business & Industrial Marketing 15 (6), 416-437, 2000
2-) Market orientation, learning orientation and business performance: The mediating role of innovation International Journal of Bank Marketing 34 (5), 623-648, 2016
3-) Consumer attitudes and interactive digital advertising International journal of advertising 28 (3), 501-525, 2009
4-) The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies Journal of marketing management 20 (1-2), 5-43, 2004
5-) The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategiesC Blankson, SP KalafatisJournal of marketing management 20 (1-2), 5-43, 20042572004