Charles H Noble

Charles H Noble

University of Tennessee Knoxville - Knoxville / United States
Business & Management / Marketing
AD Scientific Index ID: 1639480
University of Tennessee
person_outline Charles H Noble's MOST POPULAR ARTICLES
1-) Market orientation and alternative strategic orientations: A longitudinal assessment of performance implicationsCH Noble, RK Sinha, A KumarJournal of marketing 66 (4), 25-39, 200215382002
2-) The eclectic roots of strategy implementation researchCH NobleJournal of business research 45 (2), 119-134, 19999881999
3-) The influence of C2C communications in online brand communities on customer purchase behaviorMT Adjei, SM Noble, CH NobleJournal of the Academy of Marketing Science 38 (5), 634-653, 20108192010
4-) Implementing marketing strategies: Developing and testing a managerial theoryCH Noble, MP MokwaJournal of marketing 63 (4), 57-73, 19998971999
5-) Exploring the relationships among liminal transitions, symbolic consumption, and the extended selfCH Noble, BA WalkerPsychology & Marketing 14 (1), 29-47, 19973821997