Charles Hancock

Charles Hancock

University of Derby - Derby / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5656872
person_outline Charles Hancock's MOST POPULAR ARTICLES
1-) Exploring the ZMET methodology in services marketingC Hancock, C FosterJournal of Services Marketing 34 (1), 48-58, 2020352020
2-) Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universitiesKS Banwait, C HancockJournal of Marketing for Higher Education, 1-18, 202142021
3-) Using images and deep emotions in marketing strategy in higher education.CC HancockUniversity of Derby, 201632016
4-) Market sensing using images and emotional scalingC Hancock, D LongbottomAlternative Market Research Methods, 69-112, 201622016
5-) Real work opportunities in the curriculum: three different approachesC Hancock, T Powell, J Day, A LawsonHow to Enable the Employability of University Graduates, 89-99, 20232023