Charles R Taylor

Charles R Taylor

Villanova University - Villanova / United States
Business & Management / Marketing
AD Scientific Index ID: 1354314
person_outline Charles R Taylor's MOST POPULAR ARTICLES
1-) Multigroup analysis in partial least squares (PLS) path modeling: Alternative methods and empirical resultsM Sarstedt, J Henseler, CM RingleMeasurement and research methods in international marketing, 195-218, 201117022011
2-) What is a luxury brand? A new definition and review of the literatureE Ko, JP Costello, CR TaylorJournal of Business Research 99, 405-413, 20198592019
3-) The EXPERF scale: a cross-national generalized export performance measureS Zou, CR Taylor, GE OslandJournal of international Marketing 6 (3), 37-58, 19988351998
4-) Social media and international advertising: theoretical challenges and future directionsS Okazaki, CR TaylorInternational marketing review 30 (1), 56-71, 20137012013
5-) Asian-Americans: Television advertising and the “model minority” stereotypeCR Taylor, BB SternJournal of advertising 26 (2), 47-61, 19975101997