Charlotte Mason

Charlotte Mason

University of Georgia - Athens / United States
Business & Management / Marketing
AD Scientific Index ID: 1613666
person_outline Charlotte Mason's MOST POPULAR ARTICLES
1-) Collinearity, power, and interpretation of multiple regression analysis Journal of Marketing Research, 268-280, 1991
2-) An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior Journal of the Academy of Marketing Science 31 (1), 61-73, 2003
3-) Defection detection: Measuring and understanding the predictive accuracy of customer churn models Journal of marketing research 43 (2), 204-211, 2006
4-) Nonlinear least squares estimation of new product diffusion models Marketing science 5 (2), 169-178, 1986
5-) Nonlinear least squares estimation of new product diffusion modelsV Srinivasan, CH MasonMarketing science 5 (2), 169-178, 19868191986