Chee Hua Chin

Chee Hua Chin

Universiti Malaysia Sarawak - Sawarak / Malaysia
Business & Management / Business Administration
AD Scientific Index ID: 353678
University of Malaysia, Sarawak
person_outline Chee Hua Chin's MOST POPULAR ARTICLES
1-) Rural tourism destination competitiveness: A study on Annah Rais Longhouse Homestay, Sarawak Procedia - Social and Behavioral Sciences 144, 35 - 44, 2014
2-) The implementation of green marketing tools in rural tourism: the readiness of tourists? Journal of Hospitality Marketing & Management 27 (3), 261-280, 2018
3-) Market orientation and organizational performance: the moderating role of service quality Sage Open 3 (4), 2158244013512664, 2013
4-) The Impact of Accessibility Quality and Accommodation Quality on Tourists' Satisfaction and Revisit Intention to Rural Tourism Destination in Sarawak: The Moderating Role of … Global Business and Management Research: An International Journal 10 (2 …, 2018
5-) Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness International Journal of Culture, Tourism and Hospitality Research 14 (4 …, 2020