Chen Crystal Chen

Chen Crystal Chen

University of Illinois Urbana Champaign - Champaign / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5561509
person_outline Chen Crystal Chen's MOST POPULAR ARTICLES
1-) Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportationC Chen, MZ YaoPsychology & Marketing, 2022882022
2-) Using virtual reality to promote the university brand: When do telepresence and system immersion matter?J Shen, Y Wang, C Chen, MR Nelson, MZ YaoJournal of Marketing Communications 26 (4), 362-393, 2020482020
3-) Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessnessY Wang, C Chen, MR Nelson, S SarNew Media & Society 26 (7), 3931-3950, 2022162022
4-) Investigating the Effects of Perceived Autonomy in Chatbot AdvertisingX Hu, X Xu, C ChenJournal of Interactive Advertising 23 (4), 323-338, 202352023
5-) The Conceptualization of “Presence” in Interactive Marketing: A Systematic Review of 30 Years of LiteratureC Chen, X Hu, JT FisherThe Palgrave Handbook of Interactive Marketing, 397-430, 202342023