Chen Hsiu Li

Chen Hsiu Li

Ming Chuan University - Taipei / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 395322
銘傳大學
person_outline Chen Hsiu Li's MOST POPULAR ARTICLES
1-) The establishment of global marketing strategic alliances by small and medium enterprisesHL Chen, Y HuangSmall Business Economics 22 (5), 365-377, 20041252004
2-) Benchmarking and quality improvement: A quality benchmarking deployment approachHL ChenInternational Journal of Quality & Reliability Management, 2002772002
3-) A competence‐based strategic management model factoring in key success factors and benchmarkingHL ChenBenchmarking: An International Journal 12 (4), 364-382, 2005692005
4-) Counting your customers: Compounding customer’s in-store decisions, interpurchase time and repurchasing behaviorC Wu, HL ChenEuropean Journal of Operational Research 127 (1), 109-119, 2000662000
5-) Gray marketing and its impacts on brand equityHL ChenJournal of Product & Brand Management 16 (4), 247-256, 2007552007