Chen Yu Shan Athena

Chen Yu Shan Athena

National Chengchi University - Taipei / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 348784
國立政治大學
person_outline Chen Yu Shan Athena's MOST POPULAR ARTICLES
1-) The drivers of green brand equity: Green brand image, green satisfaction, and green trustYS ChenJournal of Business ethics 93 (2), 307-319, 201017302010
2-) The influence of green brand affect on green purchase intentions: The mediation effects of green brand associations and green brand attitudeYS Chen, TW Chang, HX Li, YR ChenInternational Journal of Environmental Research and Public Health 17 (11), 4089, 20201012020
3-) The ‘when’and ‘where’of semantic coding in the anterior temporal lobe: Temporal representational similarity analysis of electrocorticogram dataY Chen, A Shimotake, R Matsumoto, T Kunieda, T Kikuchi, S Miyamoto, ...Cortex 79, 1-13, 2016972016
4-) The effect of task-technology fit on purchase intention: The moderating role of perceived risksYS Chen, SYB HuangJournal of Risk Research 20 (11), 1418-1438, 2017862017
5-) A conservation of resources view of personal engagement in the development of innovative behavior and work-family conflictYS Chen, SYB HuangJournal of Organizational Change Management 29 (6), 1030-1040, 2016772016