Cheng Boon-Liat

Cheng Boon-Liat

Sunway University - Selangor / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 4474116
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person_outline Cheng Boon-Liat's MOST POPULAR ARTICLES
1-) The associations between service quality, corporate image, customer satisfaction, and loyalty: Evidence from the Malaysian hotel industryCB Liat, S Mansori, CT HueiJournal of hospitality marketing & management 23 (3), 314-326, 20142222014
2-) Service recovery, customer satisfaction and customer loyalty: evidence from Malaysia’s hotel industryBL Cheng, CC Gan, BC Imrie, S MansoriInternational Journal of Quality and Service Sciences, 20181532018
3-) Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR appsSR Nikhashemi, HH Knight, K Nusair, CB LiatJournal of Retailing and Consumer Services 60, 102464, 20211872021
4-) Service quality and the mediating effect of corporate image on the relationship between customer satisfaction and customer loyalty in the Malaysian hotel industryBL ChengGadjah Mada International Journal of Business 15 (2), 99-112, 20132022013
5-) Factors influencing customer satisfaction and e-loyalty: Online shopping environment among the young adultsIHBH Ludin, BL ChengManagement Dynamics in the Knowledge Economy 2 (3), 462-462, 20141792014