Cheng Chen

Cheng Chen

University of Wisconsin Milwaukee - Milwaukee / United States
Others
AD Scientific Index ID: 5561582
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person_outline Cheng Chen's MOST POPULAR ARTICLES
1-) Everyone Can Be a Star in the Digital Economy: Quantifying the Business Value of Live Streaming Technology in Online Retail Available at SSRN 3422615, 2019
2-) Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising Information Systems Research 32 (2), 605-632, 2021
3-) Mood congruence or mood consistency? Examining aggregated Twitter sentiment towards Ads in 2016 super bowl Proceedings of the International AAAI Conference on Web and Social Media 11 …, 2017
4-) Monetary Incentives and Financial Professionals’ Contribution: Evidence from MediumT Yao, C ChenAcademy of Management Proceedings 2023 (1), 19025, 20232023