Cheng He

Cheng He

University of Wisconsin Madison - Madison / United States
Business & Management / Marketing
AD Scientific Index ID: 5162700
person_outline Cheng He's MOST POPULAR ARTICLES
1-) The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?C He, OC Ozturk, C Gu, JM Silva-RissoMarketing Science 40 (1), 80-100, 2021252021
2-) Evaluating the Effectiveness of Marketing Campaigns for Malls Using A Novel Interpretable Machine Learning ModelT Wang, C He, F Jin, YJ HuInformation Systems Research, 2022132022
3-) Consumer tax credits for evs: Some quasi-experimental evidence on consumer demand, product substitution, and carbon emissionsC He, OC Ozturk, C Gu, PK ChintaguntaManagement Science, 202362023
4-) Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender-and Race-Based AnalysisOC Ozturk, C He, PK ChintaguntaMarketing Science 43 (1), 20-32, 202422024