Cheng Lu Wang

Cheng Lu Wang

University of New Haven - West Haven / United States
Business & Management / Marketing
AD Scientific Index ID: 4529069
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person_outline Cheng Lu Wang's MOST POPULAR ARTICLES
1-) Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effectsCL Wang, ZX ChenJournal of consumer Marketing, 20046872004
2-) Online Shopper Behavior: Influences of Online Shopping DecisionC Katawetawaraks, CL WangAsian Journal of Busines Research 1 (2), 66-74., 20125792012
3-) Guanxi vs. relationship marketing: Exploring underlying differencesCL WangIndustrial Marketing Management 36 (1), 81-86, 20075702007
4-) Country image, product image and consumer purchase intention: Evidence from an emerging economyCL Wang, D Li, BR Barnes, J AhnInternational Business Review 21 (6), 1041-1051, 20125742012
5-) New frontiers and future directions in interactive marketing: inaugural EditorialCL WangJournal of Research in Interactive Marketing 15 (1), 1-9, 20215032021