Chia-Lin Lee 李嘉林）

Chia-Lin Lee 李嘉林）

National Taiwan University of Science & Technology - Taipei City / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 5658785
國立臺灣科技大學
person_outline Chia-Lin Lee 李嘉林）'s MOST POPULAR ARTICLES
1-) Co-branding partner selection: The importance of belief revisionCL Lee, R DeckerJournal of Business Economics and Management 17 (4), 546-563, 2016242016
2-) Is co-branding a double-edged sword for Brand partners?CL LeeEuropean Research Studies Journal, 2014112014
3-) A SYSTEMATIC ANALYSIS OF PREFERENCE CHANGE IN CO-BRANDING.CL Lee, R DeckerJournal of Applied Economic Sciences 4 (7), 2009112009