Chidera C. Ugwuanyi

Chidera C. Ugwuanyi

University of Nigeria - Nsukka / Nigeria
Business & Management / Marketing
AD Scientific Index ID: 5803311
person_outline Chidera C. Ugwuanyi's MOST POPULAR ARTICLES
1-) Customer experience with self-service technologies in the banking sector: evidence from Nigeria International Journal of Business and Systems Research 15 (4), 405-425, 2021
2-) Effects of self-service technologies’ attributes on bank customers’ experience, relationship quality and re-use intention: Insights from a developing economy Vision, 09722629221110035, 2022
3-) Determinants of Smart Meter on Sustainable Energy Consumption Behavior: A Developing Country Perspective SAGE Open 11 (3), 2021
4-) Celebrity advertising, brand awareness and brand recognition: A structural equation modelling approach European Journal of Business and Management 10 (28), 17-24, 2018
5-) Celebrity advertising, brand awareness and brand recognition: A structural equation modelling approachCC Ugwuanyi, CV Okeke, LN EmezueEuropean Journal of Business and Management 10 (28), 17-24, 2018