Chingching Chang 張卿卿

Chingching Chang 張卿卿

National Chengchi University - Taipei City / Taiwan
Business & Management / Communications and Media Studies
AD Scientific Index ID: 345972
國立政治大學
person_outline Chingching Chang 張卿卿's MOST POPULAR ARTICLES
1-) Feeling ambivalent about going greenC ChangJournal of Advertising 40 (4), 19-32, 20114162011
2-) " Being hooked" by editorial content: The implications for processing narrative advertisingC ChangJournal of Advertising 38 (1), 21-34, 20092082009
3-) Imagery fluency and narrative advertising effectsC ChangJournal of advertising 42 (1), 54-68, 20131832013
4-) Increasing mental health literacy via narrative advertisingC ChangJournal of Health Communication 13 (1), 37-55, 20081832008
5-) The relative effectiveness of comparative and noncomparative advertising: Evidence for gender differences in information-processing strategiesC ChangJournal of Advertising 36 (1), 21-35, 20071802007