Chiranjeev Kohli

Chiranjeev Kohli

California State University Fullerton - Fullerton / United States
Business & Management / Marketing
AD Scientific Index ID: 851745
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person_outline Chiranjeev Kohli's MOST POPULAR ARTICLES
1-) Brand equity: the halo effect measureL Leuthesser, CS Kohli, KR HarichEuropean journal of marketing, 19954721995
2-) Corporate identity: The role of mission statementsL Leuthesser, C KohliBusiness horizons 40 (3), 59-66, 19973851997
3-) Will social media kill branding?C Kohli, R Suri, A KapoorBusiness horizons 58 (1), 35-44, 20153592015
4-) 2+ 2= 5? A framework for using co-branding to leverage a brandL Leuthesser, C Kohli, R SuriJournal of brand management 11, 35-47, 20033762003
5-) Creating effective brand names: A study of the naming processC Kohli, DW LaBahnJournal of advertising research 37 (1), 67-75, 19973481997