Chouaib Dakouan

Chouaib Dakouan

Université Hassan II de Casablanca - Casablanca / Morocco
Business & Management / Marketing
AD Scientific Index ID: 5792395
جامعة الحسن الثانی دارالبیضاء University of Hassan II Casablanca
person_outline Chouaib Dakouan's MOST POPULAR ARTICLES
1-) Inbound marketing vs. outbound marketing: independent or complementary strategiesC Dakouan, R Benabdelouahed, H AnabirExpert Journal of Marketing 7 (1), 1-6, 20191632019
2-) The use of artificial intelligence in social media: opportunities and perspectivesR Benabdelouahed, C DakouanExpert journal of marketing 8 (1), 82-87, 2020312020
3-) Digital inbound marketing: particularities of business-to-business and business-to-customer strategiesM Chouaib Dakouan, M Redouane BenabdelouahedStrategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019252019
4-) Exploratory Study: How Social Networks Effect the Purchasing Intentions of Moroccan Consumers?M Chouaib Dakouan, M Redouane BenabdelouahedStrategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 201912019
5-) L\'influence de la valeur à vie d’un client sur la performance marketing des entreprises de services: Elaboration d\'un modèle conceptuel théoriqueY AOUAD, A BOUATERIA, C DAKOUANInternational Journal of Strategic Management and Economic Studies (IJSMES …, 20242024