Chow Hou Wee

Chow Hou Wee

Nanyang Technological University - Jurong West / Singapore
Business & Management / Marketing
AD Scientific Index ID: 302908
南洋理工大学
person_outline Chow Hou Wee's MOST POPULAR ARTICLES
1-) Global business todayCWL HillMcGraw-Hill, 20227132022
2-) Non‐price determinants of intention to purchase counterfeit goods: an exploratory studyCH Wee, SJ Ta, KH CheokInternational Marketing Review 12 (6), 19-46, 19957131995
3-) Sustainability of ecological and conventional agricultural systems in Bangladesh: an assessment based on environmental, economic and social perspectivesG Rasul, GB ThapaAgricultural systems 79 (3), 327-351, 20044292004
4-) Sun Tzu: war and management: application to strategic management and thinkingCH Wee, KS Lee, BW HidajatAddison Wesley Publishing Company, 19961531996
5-) Comparative Advertising: A Review with Implications for Further Research.SB Ash, CH WeeAdvances in consumer research 10 (1), 1983931983