Chris Yang

Chris Yang

Appalachian State University - Boone / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 799139
Appalachian State University App State
person_outline Chris Yang's MOST POPULAR ARTICLES
1-) Bon Appétit for Apps: Young American Consumers’ Acceptance of Mobile ApplicationsH YangJournal of Computer Information Systems 53 (3), 85-96, 20132582013
2-) Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behaviorH Yang, L ZhouJournal of Targeting, Measurement and Analysis for Marketing 19 (2), 85-98, 20111652011
3-) Social media use and online political participation among college students during the US election 2012HC Yang, JL DeHartSocial Media+ Society 2 (1), 2056305115623802, 20161202016
4-) Public accounting vs private accounting, career choice of accounting students in ChinaL Wen, HC Yang, D Bu, L Diers, H WangJournal of Accounting in Emerging Economies 8 (1), 124-140, 20181322018
5-) Social sharing of online videos: Examining American consumers’ video sharing attitudes, intent, and behaviorHC Yang, Y WangPsychology & Marketing 32 (9), 907-919, 20151182015