Christian Grönroos

Christian Grönroos

Hanken School of Economics - Helsinki / Finland
Business & Management / Marketing
AD Scientific Index ID: 1655893
Hanken Svenska handelshögskolan
person_outline Christian Grönroos's MOST POPULAR ARTICLES
1-) A service quality model and its marketing implications European Journal of marketing 18 (4), 36-44, 1984
2-) Service management and marketing Lexington books, 1990
3-) From marketing mix to relationship marketing: towards a paradigm shift inmarketing Management decision 32 (2), 4-20, 1994
4-) Service management and marketing: A customer relationship management approach # J.# Wiley, 2000
5-) Strategic management and marketing in the service sectorC GrönroosStudentlitteratur, 198446211984