Christian Maurer

Christian Maurer

Fachhochschule Krems - Krems an der Donau / Austria
Business & Management / Marketing
AD Scientific Index ID: 4543177
IMC University of Applied Sciences Krems
person_outline Christian Maurer's MOST POPULAR ARTICLES
1-) Effectiveness of Advertising on Social Network Sites: A Case Study on FacebookC Maurer, R WiegmannInformation and Communication Technologies in Tourism 2011, 485-498, 20111162011
2-) Online Customer Reviews Used as Complaint Management ToolC Maurer, S SchaichInformation and Communication Technologies in Tourism 2011, 499-511, 2011572011
3-) The Adoption of Pinterest for Destination Marketing: The Case of Austrian DestinationsC Maurer, B HinterdorferInformation and Communication Technologies in Tourism 2014, 213-225, 2014272014
4-) Digital divide and its potential impact on cultural tourismC MaurerCultural Tourism in a Digital Era: First International Conference IACuDiT …, 2015262015
5-) Handbook on E-marketing for Tourism DestinationsK Nijhuis, C Maurer, J MunroUNWTO, 2014172014