Christiana Tercia

Christiana Tercia

Prasetiya Mulya Business School - South Jakarta / Indonesia
Business & Management / Marketing
AD Scientific Index ID: 4825657
Sekolah Bisnis Harga Persetia
person_outline Christiana Tercia's MOST POPULAR ARTICLES
1-) Conveying pre-visit experiences through travel advertisements and their effects on destination decisionsC Tercia, T Teichert, D Sirad, A SoehadiJournal of Destination Marketing & Management 16, 100331, 2020272020
2-) Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned actionCL Ackermann, H Sun, T Teichert, C Tercia, R TrivediJournal of Marketing Management 37 (17-18), 1840-1865, 2021242021
3-) Cultural context in word-of-mouth activity: how consumers respond to monetary incentives in WOMCY Tercia, T TeichertAsia Pacific Journal of Marketing and Logistics 28 (5), 827-840, 2016242016
4-) Studi Hubungan Kredibilitas Influencer, Parasosial, Nilai Merek, dan Niat Pembelian Produk KosmetikC Angelica, CY Tercia, K MurniadiKajian Branding Indonesia 2 (2), 300-336, 2020122020
5-) How consumers respond to incentivized word of mouth: An examination across genderCY Tercia, T TeichertAustralasian Marketing Journal 25 (1), 46-56, 2017122017