Christine Lai-Bennejean

Christine Lai-Bennejean

EMLYON Business School - Lyon / France
Others
AD Scientific Index ID: 5661230
person_outline Christine Lai-Bennejean's MOST POPULAR ARTICLES
1-) Social media in B2B sales: Why and when does salesperson social media usage affect salesperson performance?DR Bowen, Melanie, Christine Lai-Bennejean, Alexander HaasIndustrial Marketing Management 96, 166-182, 2021602021
2-) The effect of individual market orientation on sales performance: An integrated framework for assessing the role of formal and informal communicationsCJ LaiJournal of Marketing Theory and Practice 24 (3), 328-343, 2016422016
3-) The role of formal information sharing in key account team effectiveness: does informal control matter and whenCJ Lai, Y YangJournal of Personal Selling & Sales Management 37 (4), 313-331, 2017292017
4-) Another look at motivating–and retaining–salespeopleCJ Lai, BD GelbJournal of Business Strategy, 2019172019
5-) Key account teams: success factors for implementing strategyCJ Lai, BD GelbJournal of Business Strategy 36 (4), 48-55, 2015162015