Christophe Lembregts

Christophe Lembregts

Erasmus University - Rotterdam / Netherlands
Social Sciences / Psychology
AD Scientific Index ID: 4453333
Erasmus Universiteit
person_outline Christophe Lembregts's MOST POPULAR ARTICLES
1-) How to make a 29% increase look bigger: The unit effect in option comparisonsM Pandelaere, B Briers, C LembregtsJournal of Consumer Research 38 (2), 308-322, 20112082011
2-) Are all units created equal? The effect of default units on product evaluationsC Lembregts, M PandelaereJournal of Consumer Research 39 (6), 1275-1289, 2013762013
3-) Making Each Unit Count: The Role of Discretizing Units in Quantity ExpressionsC Lembregts, B Van den BerghJournal of Consumer Research 45 (5), 1051-1067, 2019292019
4-) The role of evaluation mode on the unit effectDR Schley, C Lembregts, E PetersJournal of Consumer Psychology 27 (2), 278-286, 2017352017
5-) Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control ThreatC Lembregts, M PandelaereJournal of Marketing Research 56 (1), 104-122, 201934*2019